One of the questions that came up on our webinar (see WEBINAR: Greening Stonyfield Farm, broadcast Febrary 17, 2012) was how to set corporate sustainability goals - be they energy, greenhouse gas, waste, product sustainability or packaging? How do we ensure the goals are stretch goals? Who should set the goals? What time frame should the goals cover?
There is no single answer to these questions because companies going into a planning/goal setting process are all in different places. But if it's the first time the business has been really asked...





