Past Collaborative Initiative Grant Recipients
Project: PetWatch: A Science-Based Educational Campaign
Tuesday, November 17 2009 | by switzeradmin

To complete the research and initial implementation of Petwatch,
the first science-based educational campaign and consumer’s guide that
identifies “Best”, “Worst” and “Good Alternative” pets from among those
that are legally imported in to the U.S. Switzer Fellows Dr. Kate Smith,
Assistant Professor at Brown University and Senior Research Scientist
at the Consortium for Conservation Medicine (through a Switzer Leadership
Grant), and Dr. Myra Finklestein, Research Associate at UC Santa Cruz in
Microbiology and Environmental Toxicology, will collaborate on the
project. The basic concept for Petwatch is similar to that of
Monterey Bay Aquarium's Seafood Watch program that synthesizes scientific
criteria to provide consumer advice for making more sustainable choices
for seafood consumption. In Petwatch, the goal is to educate consumers and the pet retail trade on Best, Worst and Good
Alternative Pets. This project is a consumer, science and industry-driven strategy
to reduce wildlife trade in animal species that have potentially
harmful human and ecosystem effects. Petwatch will be the world’s first
consumer information campaign founded on scientific evidence that
promotes safe pet purchases for all major taxonomic groups.