2011 California Fall Fellows' Retreat
(Click here for more information about The Headlands Institute)
FRIDAY, September 30th
for all 2011 California Fellows, and out of town travelers. New Fellows please
arrive in time for dinner!)
5:00 pm Check-in
6:00 – 7:00
– 9:00 pm Introductions,
orientation for new Fellows. This evening will allow time for welcoming
and introductions for new Fellows, as well as presentation of leadership
concepts to be explored throughout the weekend. Fellows will have a chance to
identify topics for networking over the weekend. Participant and staff introductions will be made.
– 9:00 am BREAKFAST
and check-in for new arrivals
– 9:15 am INTRODUCTIONS. Lissa Widoff, Executive Director of the
Switzer Foundation, will welcome participants and introduce the Communications training, trainers and context for this work.
– 12:30 pm TRAINING: MESSAGING AND
COMMUNICATIONS. We offer this training at the fall retreat as the first step in
our effort to help Fellows develop effective communications skills. For these trainings, we have the great
privilege of engaging with a terrific group of trainers and practitioners. Matt Wright of COMPASS (Communication
Partnership for Science and the Sea) specializes in training scientists and
experts to hone their messages so they can communicate their work to a wide
range of audiences. The morning session will include training with active field journalists and topics such as
to My World – real world stories from professional journalists
the worlds of science and journalism
Don’t Tell: The Storytelling Process
introduction to messaging using a tool called the Message Box, a
simple yet powerful tool for organizing and focusing any message for
any audience that will be useful beyond the workshop setting.
Fellows will then have the opportunity to test out their messages in
a “headlining” exercise, and later in the mock interview
– 1:30 pm LUNCH
– 4:45 pm COMMUNICATIONS TRAINING - MOCK INTERVIEWS. The
afternoon segment will engage our Journalist partners in preparing
for and engaging in Mock Interviews. Following a group discussion on
“How to Ace Your Interview”, all new Fellows and Grantees and
others as time permits, will be able to try out their message during
a mock interview with a REAL team of journalists. These mock
interviews will NOT be recorded, but will be great practice for
on-site recorded interviews that will occur after your mock
REAL WORLD PRACTICE - RECORDED INTERVIEWS. All
Fellows will have an opportunity to take part in recorded interviews.
This is an opportunity to get your message out about your work, your
organization or a pitch you are trying to make to a funder, and be
able to use the finished piece for learning or posting!
recorded interviews will be conducted by Media Interchange Journalist
Jerry Kay and his team that has been producing our Switzer Network News Reports as well as extensive reporting for video, tv and online
sources. These on-camera “live” interviews will give Fellows a
chance to practice their message and to be in the spotlight for a few
minutes. We are aiming to have time for all participants to try this
and learn from direct experience about the skills and awareness
required for communicating your “story” effectively and
engagingly. We know that speaking in front of an audience, let alone
a camera and microphone, can be daunting, so we will accommodate each
of you within your comfort levels. (See Switzer website for sample
4:30 – 5:00 pm DEBRIEF, CONCLUDE TRAINING
– 6:00 pm BREAK – take a
walk, stretch your legs!
– 6:00 pm WINE AND BEER RECEPTION
6:00 – 7:00 pm DINNER
7:00 – 10:00 pm NETWORKING AND CAMPFIRE. Our
journalist colleagues and trainers will be with us most of the
evening to help you work on messaging and learning new approaches to
communicating your work. And of course, time to relax, network and
learn more about your colleagues, visit with Switzer staff and
slides of your projects, we may try a project "Slam" where each
participant has 4 minutes and 4 slides (bring a flash drive) to pitch an
idea or problem you'd like help solving.
Or, bring musical instruments! This is a time to relax after the day's hard work.
8 – 9:00 am BREAKFAST
– 10:45 am INTRODUCTION TO CAREER COACHING, MENTORING AND NETWORKS.
Foundation staff will present guidance on
effective mentoring relationships and seeking professional development support
throughout your career. Fellows may serve as mentors in the future or may be
seeking one in the near term. In either case, understanding the dynamics and
responsibilities of both sides of this relationship can improve the value of
mentor/mentee interactions. In addition, ideas for helping Fellows use the resources of the Switzer Network will be explored.
SMALL GROUP LEADERSHIP DISCUSSIONS: DEVELOPING A LEADERSHIP LEARNING AGENDA. Lissa Widoff will present an overview of
how to create a leadership learning agenda that articulates your professional,
personal and career vision and goals, and offer tools for and identify
resources to help you meet your goals.
There will be small group interaction and discussion of each
participant’s leadership goals in preparation for drafting a written
document. alumnis can likewise
benefit from this exercise.
11:00 am PRESENTATION OF 2011 FELLOWSHIP AWARDS
– 12:30 pm KEYNOTE: Stuart Cohen, 1996 Switzer
Fellow and Executive Director
of Transform. Next Stop, Livable Communities: Winning Movements for Sustainability and Equity. TransForm is a Bay area non-profit working to create world-class public transportation, walkable communities and innovative policies and programs to improve the lives of all people and the environment. For our Sunday Keynote, Stuart will describe how transportation policy can transform the ways communities and partners live, work and foster more sustainable patterns of growth. Stuart will share examples of TransForm’s success as a coalition and in engaging in community projects that advance multiple goals including smart growth, public transportation, affordable housing and, bicycle/pedestrian safety. Stuart and Transform are national leaders in building diverse movements for equitable community development policies and access to public transportation.
– 1:30 pm LUNCH
1:30 pm DEPART
Download a printable version of this agenda with speaker and trainer biographies.
Register for the retreat.