Vogel on new "Behind the Label" EDF initiative
It seems that almost every week, another major food company announces plans to remove artificial colors and flavors from their products. In the past six months, major food companies such as Nestle, General Mills, Kellogg's, Hershey’s and Campbell’s committed to reformulating many of their iconic brands to be free of artificial colors and flavors. National restaurant chains such as Pizza Hut, Taco Bell, Subway and Noodles & Company also made similar commitments. Tens of billions of dollars of products are being reformulated.
What’s driving all this change?