Fellow Story

Donlan publishes articles on incentivizing conservation of biodiversity

Fellow(s): Josh Donlan

Conservation programs are usually voluntary in nature. Yet, most ignore the perceptions and preferences of the target demographic. Working with social pychologist Mike Sorice at VA Tech University and others, Advanced Conservation Strategies publishes a new article on approaches to increasing participation in incentive programs for biodiversity conservation. This landowner-centered approach focuses on understanding landowners preferences and incentives in relation to biodiversity conservation. Mapping these perceptions allows conservation practitioners to design incentive programs that maximizes the opt-in rate. Yes, this is what private sector calls market research. Biodiversity conservation needs more of it.

Read more

And read more about another recently published article on the same work in the journal Environmental Policy and Law.