Foundation News: On Communications

Jun 21, 2012
Many of you are probably working in organizations without public relations departments or staff. Even for those of you lucky enough to have press offices helping get the word out about your work, they may not be targeting all of the best places or doing so in a way that will help your career. The...Read more >
Jun 21, 2012
In August 2011, federal marshals raided the Gibson Guitar Corporation in Tennessee, apparantly preparing to charge the famous builder of instruments with trafficking in illegally obtained wood. In the aftermath of the raid there was intense media attention on the company and its sourcing practices...Read more >
May 22, 2012
On May 21, 2012, we hosted a lively and informative panel of published Switzer authors. Below is a synopsis of their comments and advice for anyone considering writing his or her first book. Please use the links to access their full comments and advice. We're also including two video interviews...Read more >
May 9, 2012
Google offers a dizzying array of free and low-cost tools to use in your organization. Cloud email, shared calendars and simple websites are just the beginning. This webinar looks at how you can shift your organization to cloud computing with Google, including tips on how to get buy-in at all...Read more >
Mar 1, 2012
Now that we are offering more webinars, I've discovered that very few Fellows have much experiece with delivering them. That's to be expected since webinars are still very new in some fields. Their use is increasing rapidly, however, so I want to offer a resource for learning more about...Read more >
Jan 1, 2012
Although most Switzer Fellows don't consider themselves marketers, we are all responsible to some degree for getting the word out about what we do. The number one place to do that cheaply and quickly is on the web, but where should you start? One of my favorite resources is The Noob Guide to Online...Read more >
Dec 28, 2011
I recently received the following question from a Fellow: In updating my profile, I was wondering if Lauren offers any advice to Fellows on how to present themselves and their work. I feel like my profile could use a bit more polish. I find it's most effective (and easiest) to write one online...Read more >
Dec 5, 2011
Swimming in files and information? Learn how to organize your existing life, and then stay organized with simple systems. On December 5 we held a webinar that covered how to organize: - your online reading - photos, music and videos - personal documents - finances - bookmarks - passwords - your to...Read more >
Nov 1, 2011
We recently shared tips and tricks gleaned from this year's retreat trainers to help you get your message out to the media and sound smart (instead of dull, preachy or overly technical!) in the process. Learn about communicating with journalists, making your science understandable to a lay...Read more >
Oct 23, 2011
The Switzer Foundation is stepping up its commitment to help Fellows communicate with the media and public about their science. This year's retreats featured excellent training sessions by COMPASS , the Communication Partnership for Science and the Sea, to teach attendees how to craft concise...Read more >

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