Watching the world food system race towards a moment when it can’t possibly produce enough food to nourish the world’s population, the World Wildlife Fund launched last week a Markets Institute to Advance Sustainable Food Production with the help of some big food companies. Mars, Kellogg, Unilever and others are involved. Their mission is to quickly scale market-based solutions across the industry to change how food is grown, procured, shipped and distribute so that natural resource will be sustained to grow food for future generations, too. ...